Do Strategy Maps Work in Government - Part III
This is the third in a series about strategy maps in Government. Also see Part I and Part II.
How Understanding Competition Leads to a "Circular" Strategy Map
After going through the development of a strategy map with a government or mission-based organization, an interesting mental phenomenon often occurs. It is the realization that competition does exist, and it comes in the form of budgets and financial survival.
Many government leaders believe they do not have true competitors and many believe that the financial health is not the ultimate outcome. However, going through the strategy mapping process will alter this thinking. Here is why.
When developing a strategy map, understanding and role-playing one’s competition is a useful exercise that helps an organization understand what competitive activities must occur to remain unique and compelling. This concept may only seem relevant to the private sector and not to government.
Individual government departments do not typically consider themselves to have competition or to be affected by the forces caused by competition. A library department may not believe it competes with Barnes and Noble. A park department may not believe it competes with shopping malls or private museums.
However, they all compete for their own existence. This competition exists between departments and other state and local agencies. They compete for public and political recognition, for prioritization, and ultimately for budgets. The process of developing a strategy map helps make this reality more clear.
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