Of course you want your own doctor to use the best evidence-based approach possible when caring for you or a loved one. In fact, you'd probably think your doctor was crazy to treat you without such methods.
Shouldn't the same hold true for business? Why is it that so many managers and leaders today still work off of a few favorite financial or operational reports and make decisions based mostly on gut or instinct? Why don't more leaders use an “Evidence-Based Management” (EBMgt) approach in their decision making? EBMgt is about making decisions based on facts rather than conventional wisdom, history, ideology, or assumptions.
The book Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management (by Jeffrey Pfeffer and Robert I. Sutton) makes a strong case for an EBMgt approach. In separate chapters, they consider such half-truths as "work is fundamentally different from the rest of life and should be," "the best organizations have the best people," "strategy is destiny," "change or die," and "great leaders are in control of their companies."
It’s surprising that with all of the available information out there, the analytics, and the business intelligence tools, that more organizations don’t operate with an evidence-based mindset. Maybe it’s because some organizations lack the foundations that let them work within this approach.
What are those foundations? I think there are four key building blocks that enable an EBMgt approach to executing strategy:
- A solid performance management methodology and program: It could be a balanced scorecard approach, maybe combined with lean six sigma, a Baldrige model, PDCA, etc. - whatever it is, there needs to be a consistent, repeatable process with effective tools and a high level of visibility. Having the data is one thing; acting upon it to achieve results is another.
- A culture of accountability: Leadership needs to create a “common line of sight” so that individuals understand how their performance impacts the top level strategic initiatives.
- An effective knowledge management program: Companies need to make sure they are not creating silos -- electronic or otherwise; they need to develop structures and processes for knowledge transfer for effective reuse, awareness, and learning.
- Effective Business Reviews: This last building block gets to the heart of the matter with EBMgt. This is where the proverbial rubber meets the road. Regularly discussing measure data and initiative updates with the responsible associates (the “owners”) enhances accountability, drives action, and leads to results.