The Overthinking Paradox
I was sitting with a senior executive the other day who has been quite opposed to the implementation of a strategy execution system, when I suddenly realized why she has been so reluctant.
First, let me explain that she's incredibly brilliant, very experienced, and tempered by the realities of her industry. So, when we sat down to start brainstorming potential measures for their top-level scorecard, she became very twisted in mental conundrums and frustrated when asked to identify possible customer-focused measurements.
Here are the issues she was struggling with:
- We should be defining the actual outcomes to which their organization contributes. But they only play a contributing role to the outcomes -- so why measure them? Most will remain unachieved, making them meaningless.
- We should be defining key outputs. But, again, many needed outputs were not capable of being measured due to external forces resisting such measurement (think of this organization as an internal support/staff division with a line division that won't cooperate).
- The top-level strategic goals are illogical and thus impossible to align to. They produce products and services that individually impact all of the strategic goals, so artificially categorizing them is only for external political/public consumption and not helpful to her.
- Management 'knows' how things are going, so why waste time counting things when that time could be spent on producing products.

